Brand Watching aims to identify and report on domain names containing specific brand identifiers on the basis of a rolling programme such that third party activity around brands is monitored and policed.

And regardless of the size of the threat, be it 10 or 10,000 domains, our systems are scaled to meet the requirements dictated by the levels of identified abuse.

Demys Equity maintains a comprehensive understanding of the domain name space. Demys seeks out the data from best sources, applying our own intelligent methodologies to extrapolate from these.

Demys Equity’s Brand Watching can be reported in a variety of ways, at different frequencies and includes intelligent recommendations as to potential action.

On a case by case basis, actions can range from simple monitoring of the domain and its associated site to issuing a cease and desist letter and ultimately the submission of a formal complaint if available or to the provision of litigation support to the client’s legal advisers.