Analysis of Demys’ Brand Protection dispute data has shown an increase in global brand abuse; however Demys Brand Protection continues to demonstrate high levels of swift and effective enforcement.
In representing global and European brands Demys Brand Protection has noted a general increase in domain name speculation and squatting with a particular emphasis on the posting of unauthorised revenue-generating content.
This is especially so with domain names in countries outside the traditional speculators’ hot spots of Western Europe and the United States.
Since the turn of the year Demys Brand Protection has been called upon to act against registrants based or abusing brands in numerous countries, including Turkey, The Netherlands, Russian Federation, Moldova, India, Colombia, UK and the United States.
Demys Brand Protection’s statistics show that of the initial cease and desist activity carried out on behalf of its clients, only 40% of cases could not be settled at the earliest possible stage. In the vast majority, infringing domains were recovered by Demys Brand Protection at no further cost to clients.
Of the matters that had to be resolved through formal dispute proceedings, such as the UDRP or SIDN’s Dispute Resolution System, a further 23% of cases were settled after submission of the complaint but before the dispute was decided by a panellist or expert.
Throughout the process, Demys Brand Protection employed systems including Nominet’s mediation period (part of its Dispute Resolution Service) to attempt to settle matters as swiftly and as cost-effectively as possible.
Of the remaining formal disputes, Demys Brand Protection was again pleased to report a 100% recovery rate.
Chief Executive of Demys, Andrew Lothian said
“I’m delighted to announce such good results. We have seen a worrying trend of increasing domain speculation in BRIC countries; however, Demys Brand Protection has demonstrated it can deploy both the administrative systems and our own unique methodologies to successfully combat such abuse on behalf of our clients”.