Typo dispute win 

By Tim Brown • In Brand protectionComments Off on Typo dispute win 

In what was a challenging DRS case, Demys Brand Protection, acting on behalf of Maplin Electronics Limited, has successfully recovered the typographical domain name maplon.co.uk.

Maplin, one of the United Kingdom’s largest specialist suppliers and retailers of electronics, was established in 1972 and operates a website at www.maplin.co.uk. This major transactional website is a regular recipient of the Hitwise Top 10 Award for its online ranking and is responsible for delivering significant revenues to the company.

The registrant in the case had configured maplon.co.uk to resolve to a pay per click website advertising similar products to those offered by the complainant. As was ultimately determined by the Nominet Expert this was clearly intended to siphon valuable traffic (and the concomitant income) away from Maplin’s own award winning website.

In the formal written decision, Nominet DRS expert, Dr. Patricia Jones, stated

‘I consider that the Domain Name was registered for the purpose of unfairly benefitting from the Complainant’s business and thereby unfairly disrupting the business of the Complainant’.

Dr Jones ordered that the domain be transferred to Maplin.

Demys Brand Protection have recently published a white paper – Profit and Loss – Who profits and who loses from infringing domain names – which, using verifiable data, quantifies the financial implications of infringing domains and provides details of how brand owners may adopt Demys’ Intelligent Enforcement approach to mitigate these losses at an economic level.

About Tim Brown Tim is Director of Brand Protection – Demys’ intellectual property protection division. In this role Tim has advised some of the world’s foremost brands on Internet intellectual property matters over the past seventeen years.

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