Demys’ Brand Protection division’s latest research has shown that the Trademark Clearinghouse (TMCH) set up to help protect brand holder’s rights in the new gTLD program has after 18 months of operation proven broadly successful.
The paper reports that as at March 2015 there were approximately 35,100 registrations in the TMCH from registrants in 104 countries, covering 119 trade mark jurisdictions.
During this period the TMCH has reported that it had sent 139,341 trademark claims notifications; an average of 3.9 notifications per registered trade mark. Since launch to March 2015 the TMCH has reported 2,229 expiries, equating to a 93.7% registration retention rate.
Demys also reviewed statistics that reported that 95% of queries relating to trade mark-related terms in new gTLDs are not being followed through to a live registration and concluded that, even if the findings tend towards the optimistic, they firmly indicate that the TMCH is having the intended effect of dissuading web users from cybersquatting on registered marks.
Demys Brand Protection regularly conducts objective research into the latest trends that affect our clients’ online brands; if you would like a copy of this, or any of our research papers, please contact your usual account manager