Certainly the domain is intuitive and may be relevant in sectors such as sport, media, celebrity, luxury merchandise etc.; and if appropriately marketed could attain significant levels of traction with Internet users. Further the domain could be deployed by rights owners for acolyte centric marketing purposes.
As with all new TLDs, this represents both an opportunity and a threat, and in this case the latter is potentially more of an issue over other new domains. The UDRP (the dispute policy that governs generic domains) recognises genuine fans sites as long as they are not engaging in commercial activity and, ergo, disputing names that resolve to sites of this nature is notoriously difficult. This is relevant insofar as disputing a .fans site may prove to be challenging if not impossible and this should be a key factor when considering whether or not you would wish to effect registrations in this domain.
As ever, should you have any questions or require further information, please do not hesitate to contact your usual account manager.