.app – a new generic top level domains intended as a more secure domain name space for mobile and other apps. From games to news to education to business, .app is being promoted as the home to promote apps on the web and place to showcase a unique and trustworthy destination.
From 29 March to 01 May trademark holders (who have registered their marks in the Trademark Clearinghouse) can register .app domains during the “Sunrise” period.
Between 01 May and 08 May anyone without a trade mark can register available .app domains for an extra fee. This period is known as “Early Access”
From 08 May onwards anyone can register available .app domains on a first-come first-served basis.
We would urge all clients who have an interest in the new space to let us know if they wish to apply under any of the sunrise or other phases. Equally, more information on the TMCH is available here or by emailing email@example.com.